While Greece Teeters on the Brink of Bankruptcy, Finance Minister Yanis Varoufakis Poses for Magazine Covers

By on April 4, 2015

Greece may be bankrupt soon and unable to pay its bills, salaries to millions of public servants and pension obligations to destitute senior citizens but the gregarious finance minister Yanis Varoufakis has plenty of time for magazine spreads and interviews– and not only the financial kind.

No stranger to media attention, Varoufakis is active on social media and Tweets regularly, often targeting his critics and firing off firely responses to criticism. He has also made himself available to select European media for exclusive photo shoots and interviews.

Varoufakis’ tie-less casual fashion became a sensation amongst Europeans when he appeared with an open shirt and mid-length leather jacket to a meeting with his British counterpart, George Osbourne.

Varoufakis appeared on the cover of the Greek language edition of Esquire Magazine as the “czar of casual” amid criticism from many Greeks and Europeans, alike.

Varoufakis was agiannis-varoufakis-1lso lambasted for a photo shoot he and his wife Danae Stratou did with Paris Match, a French celebrity magazine. The reaction on social media was instant and unforgiving of the finance chief in Greeces new hard-left Syriza government which has described the country’s financial plight as a humanitarian crisis.

Financial Times economics editor Chris Giles tweeted: “The humanitarian crisis in Greece… Un-put-downable… Highlight of the morning.”

Varoufakis’s fellow economist Benn Steil, of the US Council on Foreign Relations, joked, “Lifestyles of the rich and famous, Syriza edition”, while Eric Maurice, of the European Journalists Association, also tweeted, “Varoufakis has a good lifestyle but very bad PR.”

So well-known for his style, a popular Greek website Askmen.gr even made Varoufakis the subject of their annual April Fool’s spoof, doctoring a cover of a Spanish edition of Esquire with Varoufakis appearing in a polka-dotted suit.

The designers used an old edition of W Magazine that had American actor George Clooney in the same suit and used photo editing software to place Varoufakis’ head in the design.


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